15 Basic Off Page SEO Tips For Blogger Blogs - SEO Tips

Learn 15 Basic Off Page SEO Tips For Blogger Blogs

Hi ! Everyone ....! My name is "Mehwish Hayat".You know that in the last previous Article i told you that 15 Basic On Page SEO Tips For Blogger Blogs  . But Many people have asked me About Off Page SEO Tachnicqes, So today I will tell you 15 Basic Off Page SEO Tips For Blogger Blogs . There are many people who are just starting to blog and many more that have run their own site for a while, that don’t know what SEO is and how to implement it!

SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get.

Now, SEO can be split up into two separate categories:-

1. On-Page SEO
2. Off-Page SEO

• On-Page SEO :

Refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.

• Off-Page SEO:

Refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc.

In today’s post we will be looking specifically at Off-Page SEO and some of the most effective ways to increase your page rankings on search engines.

15 Basic Off-Page SEO Tips For Blogger Blogs

1. Social Networking Sites
   
   Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin to advertise, market and build your online reputation within your niche.You need to sign up to the most popular social networking sites, such as; Facebook, LinkedIn,Twitter, Google+, etc'and create yourself a profile of your own. This allows you to extend your online network of contacts, to connect and interact with your friends, to share things with each other, and most importantly promote your website/blog and help build your online reputation.
   
2. Blogging
   
   Blogging is one of the best ways to promote your website online! By writing a blog for your website, you give a reason for visitors to keep returning to your site and keep up to date with your latest posts. It also helps search engines to crawl your site more frequently, as they have to update your latest blog post entries, which ultimately helps you rank higher in search engine results pages. You need to produce and include lots of unique content for your blog, such as :-Infographics, Top Lists, Viral Videos, etc. Try to remember to be clear and concise in what you are trying to convey to your readers within your blog posts, don’t waffle.
   To help you promote your blog, submit it to niche blog directories and blog search engines. (See below)
   If you’re not very good at writing content for your blog, then you could always hire a guest blogger for your blog and ask him/her to write precise and unique content so that your blog can gain more credit from a search engine point of view.
   
3. Blog Marketing
   
   Post comments on other blogs within the same niche as yours, which allow you to add a link in the comments section. These links can then be crawled by search engines, helping to point them towards your site. These blogs are commonly referred to as “Do-Follow” Blogs (Just like ours, where you can comment below!).
   
4. Forum Marketing
   
   Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche. Try to use “Do-Follow” Forums so that you can include a link to your site within your signature, which helps search engines crawl your site.
   
5. Search Engine Submission
   
   Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc.
   
6. Directory Submission
   
   Many people may say that directory submission is dead! I believe that it isn’t as you are increasing the likely hood of people seeing your website. It is purely based on how effectively we are selecting those directories and how efficiently we are choosing the category for submission. You could submit to general directories, but for maximum effect, you are better off submitting to niche directories. Of course, I agree that it gives quite delayed results, but it is worth doing it.
   
7. Social Bookmarking
   
   Social Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently.
   You should be very careful while doing this and you must properly handle the tags which are very essential to broadcast your news on a wide area network. This may increase your website traffic based on how effectively you have participated.
   
8. Link Baiting
   
   Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. Perhaps you have copied/published another website’s content on your site, don’t forget to place their website link as a reference. Do it for others and, if your content is trustworthy, let others do it for you. This is another way to increase your link popularity.
   
9. Photo Sharing
   
   If you have used any of your own photos or images on your site, then you can share then on many of the major photo sharing websites like Flickr, Picasa, Photo Bucket, etc. Other people will be able to see them and comment on them, hopefully following a link to your site.
   
10. Video Marketing
    
    Just like photo sharing, if you have any videos that you have used on your site, then you can submit them to sites like; YouTube, Vimeo, etc. allowing people to find your content in other ways.
    
11. Business Reviews
    
    Write reviews about others businesses or ask your friends/clients to write a review of your business in major business review sites like Rateit All, Shvoong, Kaboodle, Style feeder, etc.
    
12. Local Listings
    
    Depending on your site’s niche, you might find that listing in local directories may be useful. You may have a website promoting your local business, therefore instead of going global and facing huge competition, listing your website locally, so that search engines can easily view your website and fetch the content, will be much better. This will help you to reach a targeted audience. Submit your website to sites like; Google Local, Maps, Yahoo Local, Yellow Pages, etc.
    
13. Article Submission
    
    If you write your articles yourself, then you can submit them to popular article directory sites like; Ezine, Go Articles, Now Public, etc. This can help drive traffic to your site, whilst you can also gain some links to your site from other people (though it’s usually a slower process).
    
14. Social Shopping Network
    
    If you run an e-commerce website, then a good strategy for advertising and branding your products for free is to submit then to online shopping networks. By submitting your products to sites like; Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other major social shopping network sites like Kaboodle, Style Feeder, etc. then you increase the likelihood of people finding the products that you are selling.
    
15. Answer Questions
    
    You can actively participate in answering questions on sites like Yahoo Answers. By answering and asking relevant questions on your site niche, you help to build up your reputation as someone that is an expert in your chosen field. You can place a link to your website in the source section if necessary so that people can easily find your site. If you don’t spam, this is another great way to increase your link popularity.

I hope you found this post useful. Please feel free to leave your comments below!

How to Use Anchor Text in Backlinks | SEO Tips

Learn How to Use Anchor Text in Backlinks

What’s the best way to use anchor text to gain the best possible rankings from your link popularity campaign? Read on for tips and insight from the “SEO Guy” Morgan Carey into questions such as how Google views your vote for a site when you link to it and how they determine the value of your vote.

• Anchor text and how to use it

The most important off page factor to securing high rankings in Google is appropriate anchor text pointing to the specific page of your website that has been optimized to target that term for that keyword phrase.

• Anchor text defined

First off let’s define anchor text. Anchor text is that portion of a hyperlink that is viewed by a user on a webpage (the clickable text). Here is an example: in html code, the link will be denoted with www.domain.com and the anchor text will be bolded as “ anchor text”

Here is a typical html link:

<a href=” http://www.domain.com ”> Anchor Text </a>

Or a real life example — my link is http://www.sayyadgraphic1.blogspot.com and my anchor text is Sayyad Graphics , thus I would write my text links like this (and if you enjoy this article, please link using the same code in appreciation or to tell visitors about it):

<a href=” http://www.sayyadgraphic1.blogspot.com ”>Sayyad Graphics</a>

Again as you can see my anchor text is contained between the > </a>after the domain and quotation mark portion of the link.

• The logic of anchor text

Now that we are clear as to what anchor text is, let’s look at the logic as to why anchor text would/should have such a dramatic effect in the Google rankings for your keyword phrases and what exactly “appropriate” anchor text is.

Google decided to base a large portion of their algorithm on inbound links (links from other web pages) because of its initial breakthrough technology “PageRank™”. Google (And most other search engines) counts each link as a vote for the linked “to” webpage by the linked “from” webpage. Analyzing all constituents of a link “from” a webpage to determine the specifics of the link allows for much more specific information to be gathered about the vote being cast. There are really only the two above mentioned common elements: the webpage address you’re linking to (this does not have any alternatives), and the anchor text (which can be anything) based on the choice of the webmaster giving the link. It is because of this choice that the anchor text becomes important. If there were no such thing as link popularity in the algorithm, the anchor text people would choose to link to a website with would be truly representative of that website’s content.

Basically Google uses anchor text (and assumes you aren’t biased by link exchange) to answer the question “Okay, you’re voting for a site (and that’s great!), but what exactly are you voting for?” Anchor text is your explanation of what you’re voting for. In essence you’re saying “I am voting for this site because it is a great site that represents (Whatever you put in your Anchor Text)”. It’s what I call the “Thumbs up and why answer”.

{mospagebreak title=Whose Vote Should Count?}

Because of link exchange and artificial inflation of link popularity, Google does not stop at anchor text when it comes to validating your vote. After you have said you are voting for a site because it is relevant to whatever anchor text you provided, it also examines your website in essence to qualify you to be able to cast this vote. It’s kind of like they are asking, “Well, what do you know about the keyword phrase you provided as anchor text anyway?” Google compares your site’s theme/content (especially the page you cast the vote from) to the link text you provided to come up with some kind of relevance match. The more relevant the vote you are casting from your site is to your site’s content, the more weight they will give to your vote about the subject. Which makes sense because if you have a ton of content about “x” then you must know a lot about “x” so when you vote for someone saying their site is also about “x” that vote should mean something, comparatively you’re the expert.

• How powerful is anchor text? 

Anchor text is so powerful that you do not even have to mention your keyword phrase ANYWHERE on your page, including the header, and with enough votes you can still have first page rankings. Search George Bush’s page for “miserable failure” or Delphi.com for the keyword “forums” and you will not see them anywhere; however, if you search Google for those terms you will find that both sites are on the first page of Google for their phrase, respectively, from anchor text alone — THAT’S how powerful anchor text is.

• Why not just get links from anyone? 

It could be a long response but it doesn’t need to be: Ask yourself, “What does a Viagra site know about real estate? Or a casino know about boat oars?” Based on an evaluation of their content, absolutely nothing. So why should their vote count? It shouldn’t, there is no reason (other than artificial inflation of link popularity) for that link vote to be cast. If it is that easy for us to see, then don’t you think the PhD’s at Google could figure it out?

{mospagebreak title=The Myth of Sponsored Links}

A common misconception among the webmaster forums lately is that the purchasing of sponsored text links to a domain will get that domain banned. If this were the case, we could all just go out and buy our competitors site-wide high PR back links with appropriate anchor text to make it look like they were attempting to cheat the system and then report them in hopes to get them banned. I find this flawed as a website owner can obviously not be held accountable for inbound links out of their control.

A more plausible solution is that these links would just be discounted or the sites obviously selling the links get a penalty of some kind, which we have seen in the last 7 months in the form of PR pass on bans. Soon enough people will realize that buying links from completely irrelevant sites just because they have high page rank simply does nothing for them because of the relevance (also called topic specific) factor mentioned above. I would rather have a PR 1 back link from a quality content site matching my theme than a PR 7 site-wide link from a Viagra site (unless of course I am a Viagra site myself, then I’ll take it!) Don’t forget that page rank is always nice to brag about, but in today’s Google it has a lot less to do with the SERPS (Search Engine Result Pages) than it once did.

• Advanced Anchor Text Usage (Natural Link Simulation) 

One of the more advanced (albeit if you think about it, obvious) techniques to be applied to link building is to attempt to integrate the occasional non keyword loaded anchor text link to your site. Think about it, if 100% of your links are your “exact” keyword phrase, it makes it look pretty obvious that you’re targeting it. Also other than perhaps your own site name, a 100% inbound anchor text density would NEVER happen. So I say switch ’em up. Make one out of every 15 or so link request your actual site name or domain. Get a few links in a sentence (Extend your anchor text to natural language) and of course let’s not forget to deep link, meaning getting links to ALL your important pages, not just your index page. If I were Google and saw 100% links going to just one page I would think one of two things, either you’re an SEO, or your site just isn’t very high quality as no one finds worthy content past the first page. Either way it’s a good idea, which leads into our next technique.

{mospagebreak title=Multiple Page, Multiple Keywords}

Often webmasters try to target too much with their optimization efforts on one page, thus diluting its effectiveness. You have many pages in your site, use them! I suggest targeting no more than 3 keyword phrases per page and then choosing another page if you have more. (And in almost every market you have more).

I, for example, target “SEO Company”, “SEO Services”, and “SEO” as my keywords for my main page of http://www.sayyadgraphic1.blogspot.com . I also want to rank well for “SEO Tutorial”, “Free SEO Tutorial”, “SEO Forum”, ”SEO Forums”, etc. Thus I choose the most appropriate pages for my other keywords. http://www.sayyadgraphic1.blogspot.com targets “SEO Tutorial” and “Free SEO Tutorial”, and http://www.sayyadgraphic1.blogspot.com targets “SEO Forum” and “SEO Forums”.

Now that is for the distribution of my on page SEO; however, I mention it in this article because it extends to the previous multiple pages, multiple anchor texts mentioned above. Now because of the appropriateness of my on page targeting, I am forced (if I want to rank well for all my terms) to switch up my link requests to link with many different anchor texts and to many different pages. I used 3 in this example, but I have hundreds of pages targeting different keywords and thus hundreds of different anchor text links pointing to those hundreds of different pages. The end result is I am rewarded with excellent rankings across the map as Google sees that I am an important site (I have many links) but also a quality site (I have links to many different pages) and finally I have covered my bases by providing a multitude of anchor text variations, thus making it appear a lot more natural than if every link just pointed to my homepage with the keyword “SEO”.

If you have any questions please feel free to email me or stop by the SEO Forum . Oh, yeah, and don’t forget to support our drive to be number one in Google for the keyword “SEO” — please link to us using the following anchor text:

<a href=”http://www.sayyadgraphic1.blogspot.com” target=”_blank”>SEO</a>

this will read: SEO

Thanks for your support, and I hope you enjoy my articles. When you feel easy then Comment Bellow ...................................................!

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Method to Get Some One-Way Backlinks that works

Method to Get Some One-Way Backlinks that works

Here is a method to get some one-way backlinks that works pretty well. You need to get a secondary site. Set up something simple and contact other webmasters to trade links (reciprocal links). It can be from a different niche. Put all the links *******, it doesn't matter.

After a few reciprocal links (10~20) we need to redirect our secondary site to our main site. We will use a 301 redirect. But we will only redirect search engines, not normal users. This way you can continue with the reciprocal links and the other webmasters will not remove the backlinks.

Use this code on the top of the PHP file(s) to redirect all the backlinks to your main site (don ‘t forget to change your link).........!

IF (PREG_MATCH(“#(GOOGLE|SLURP@INKTOMI|YAHOO! SLURP|MSNBOT)#SI”, $_SERVER[‘HTTP_USER_AGENT’])) { HEADER(“HTTP/1.1 301 MOVED PERMANENTLY”); HEADER(“LOCATION: HTTP://WWW.YOUR-MAIN-SITE.COM/”); EXIT;}

Now you will have one-way backlinks to your main site. Google will redirect the link juice to the main site and will not crawl the backlinks of the other webmasters on the secondary site.

Some Notes:

• You can use a better script to do that.
• I believe that the secondary site will have the same page-rank after the redirection (or the actualization of page-rank).
• It ‘s easier to trade links on niches like games, porno etc. Keep that in mind, your goal is to trade many links.
• You can redirect before the first backlinks, but I think this works better this way

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